About ISIB
Led by Prof. Florin Baeriswyl, ISIB is a brand education institute whose objective is to provide Executive Branding in China. ISIB focuses on hands-on experience.
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ISIB is committed to building a global communication platform for top brand enterprises and professionals
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Letter for Future Students
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On March 15, BSM 2020 students showed co-branding cases in New Product Design class".
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On January 4th 2021, BSM2018 students gave impressive marketing solutions to "2021 dōTERRA 6·6 Essential Oil Festival".
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BSM2018 students cooperated with Inhana on creative marketing plans.
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School-enterprise cooperation project was conducted by Is Blossoming and BSM2019 students at the "Customer Behavior" class
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On December 16th, the time-limited Memories Museum opened by BSM2018 students on the 7th floor of DeTao Building.
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On December 16th, BSM2018 students held a theme film watching event.
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On December 7th, BSM2018 students joined hands with Guizhou Fuyuan Batik Art Co., Ltd. to hold a batik experience event.
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On December 11th 2020, the Urban Laws Event was held in DeTao building.
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On December 9th 2020, BSM2018 students joined hands with dōTERRA to hold an essential oil salon.
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Prof. Florin Baeriswyl delivered online speech themed "Innovative Design Thinking".
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Prof. Florin Baeriswyl writes in an essay for finews.first talking about new role of brand in pandemic.
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Projects of Personnel Management and Leadership were conducted successfully online.
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Prof. Florin Baeriswyl recommended an article to students to understand core value of brand.
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BSM2016 students had a successful online oral defense during pandemic which is also the first online oral defense for ISIB students.
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Brand Strategy and Management (BSM) students cooperated with Fashion, Knitting, Sports (FAD) students successfully holding POP UP SHOP.
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On Nov 22nd, 2019, year 3 students of BSM went to "Shanghai Baby Home" demonstrating ISIB's corporate social responsibility.
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On Nov 22nd 2019, year 1 students visited 2019 Yangtze River Delta International Cultural Industries Expo.
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On Nov 20th 2019, The Ciwei Campus OTD invited two guests to delivered great speeches to students.
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On Oct 30th, 2019, the 8th ITALK organised by the Institute of Swiss International Branding-was held at the Detao Masters Academy, Shanghai.
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On Sep 21 2019, freshman of BSM took a one-day tour to visit "Vision & Virtuosity", the exhibition held by Tiffany & Co., Mercedes me Store and Patek Philippe Masion.
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On 21st September, ISIB Students Participated the 6th Innovation and Entrepreneurship Achievements Exhibition of College Students.
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SIVA·DeTao Master Advanced Class from ISIB 'Institute of Swiss International Branding' won several awards and were honorably mentioned.
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Prof. Florin Baeriswyl, DeTao Master in Brand Strategy was interviewed by Enterprise Management before his speech at the '2019 Her Village International Forum’ invited by Lan Yang.
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BSM students won the 11th National Advertising Art Design Competition for College Students.
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Students from the course "new products development" represented their works as a gift to the 2019 graduates.
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On July 2nd 2019, Davide Pizzitola in SIVA-Detao Master Advanced Class delivered a branding workshop to teachers in Tianyuan senior high school.
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For the 2019 graduates, as part of the graduation project, they were required to conduct interviews and have internships to get first hand information and …
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On June 26th 2019, the 4th ISIB Degree presentation was held in Shanghai DeTao Center at SIVA campus.
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Prof. Florin Baeriswyl gave his best wishes for Graduates 2019: Everybody of you is a true personality and own brand. Enjoy life, all the best!
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On 21st June, 2017 BSM students launched a team-building event and gathered in the school playgrounds to have the exciting carnival.
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On 16th May 2019. Chen Qun, deputy mayor of Shanghai, was at DeTao Master Academy and he made a special visit to Studio Baeriswyl.
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ISIB, invited Dorothy Kohl, a Swiss Marketing Expert, to deliver a 4-day intensive and top-level workshop.
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On May 9th, the oral defense of 2019 graduates in SIVA Detao Master Advanced Class Brand Strategy and Management was held in SIVA University Songjiang/Shanghai.
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On 23rd April 2019, a Business Negotiation Simulation was held for the 2016 class students in ISIB.
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On March 29th, “Why Branding” opening speech of series "Dialogue with World Innovation Masters" was held by Florin Baeriswyl, DeTao Master of Brand Strategy.
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On March 27th, The 7th ITALK was held in Shanghai Institute of Visual Arts (SIVA)'s 'Big Eye' theatre, with over 500 people in the audience.
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Florin Baeriswyl is the creator of the first bachelor’s curriculum for Brand Strategy & Management in Shanghai at SIVA/De Tao Masters Academy.
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The National Advertising Art Design Competition for College Students (NAADCFCS) is a competition hotly contested by students from all over China.
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ISIB arranges expert workshop with various themes every semester for the students majoring in brand strategy and management to enrich their extracurricular life and help them self-cultivated, broaden their horizon.
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In this semester, ISIB 2017-Intake students finished an eight-week practical project: doing market research and branding for WE-tea Unmanned Tea Shop, organized by Studio Baeriswyl.
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Even near the end of our Design and Brand History course, we BSM freshers are still accelerating the pace of our learning. That's why, under the impetus of our teacher Janlie, we invited Green, a design artist and founder of the "China Green" brand to meet us on 10th December.
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On the last day of November 2018. invited by the ISIB teacher of Brand History, the general manager of Shanghai Yuehu Park-Ms.Michelle Lai made a lecture to the ISIB freshmen.
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Divided into 7 groups, ISIB's 2016-intake students reported their “Rise Buddy Brand Positioning Plan” to Professor Florin Baeriswyl and the Brand Manager of Rise Buddy, Sunny, on October 23rd, 2018.
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Students who enrolled in 2017 to become Tim Cook, Jonny Ive, et al. Their task – using cardboard, transparent plastic and their imaginations – was to design and present the next iPhone.
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With the upcoming midterm, our Business English teacher Beryl asked us to take one step further from the brand to conduct professional introduction and speech in English.
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Nowadays, as the sharing economy is constantly encouraged and recognized by the government, sharing apparel is also under the spotlight. Some brands in this industry are quite mature and famous recently, like NSP, YES and X. Following this trend, the students from ISIB 2016 cooperated with a new clothes-renting platform in this autumn.
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On September 26th, 2018, led by Janlie, teacher of Design and Branding History for the freshmen, they came to Huangpu District to visit the SHANGXIA store, the HERMES Spirit and Cultural Exhibition and the PRADA Mansion.
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Jasamine is well-experienced in brand creation and visual communication as well as breaking stereotypes with creativity.
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Swiss branding expert Florin Baeriswyl spends a third of his time in Shanghai with students at Shanghai Institute of Visual Arts.
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On 22,June, ISIB degree show was launched at Detao Knowledge Capital Salon. All SIVA-DeTao students and teachers on BSM program joined together...
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The talents of the program will be highly sought after not only in China but on the international stage. They will also serve as the educators of future generations.
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In May 2018, year 2 and year 3 students from ISIB successively performed a workshop about team building in DeTao.
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DeTao and PwC are joining together to cultivate young strategists as the sixth ITALK, an international speech event initiated by Prof. Florin Baeriswyl...
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Swiss brand strategist and DeTao Brand Strategy & Design Master Florin Baeriswyl shared his insights in brand strategies at the fourth China Brand Economy Forum...
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2 May 2018, ISIB operated their first dissertation defense. The defense board member included Master Baeriswyl, President Yu Zhenwei...
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Early in May, Prof. Baeriswyl attended to the ISIB lecture of year 2 and listened to the students' feedback speech about the campus trade fair.
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Early in this April, Prof. Baeriswyl was invited to New Product Development course and reviewed ISIB icon design presentation by year one students.
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The Art and Design Workshop that organized by DeTao Masters Academy and Shanghai Tianyuan Senior High School was started on 15th April.
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Would you be surprised if your teacher arrived in your classroom carrying a bag full of carrots?
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On November 16th, the junior students made a presentation to Prof. Baeriswyl about what they've learned from the course taught by Janlie, ISIB teacher.
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On the afternoon of Novermber 15th, ISIB junior students successfully held a workshop on their own for the first time from inviting guests to arranging the event site.
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On13th, November, the sophomore from Institute of Swiss International Branding(ISIB) started their first semiology course，the professor is Ilaria Niccoli from Italy.
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On October 25th, the 5th ITALK was held at Detao Shanghai Center. Diana Chou, founder and chairman of Dragon General Aviation Group Limited, was invited to deliver a speech.
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ISIB had a great cooperation with Shanghai Business School, providing their juniors majoring in Visual Communication Design with international courses.
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Ding Qiuyu, Chen Kewen, and Lin Zhiwei, seniors in Brand Strategy and Management of SIVA • Detao Advanced Class, participated in the final of the First College Maker Design Competition of Brilliance Auto at Guanghua School of Management in Peking University.
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DeTao Brand Strategy and Design Master Prof. Florin Baeriswyl attended the 2017 School Opening Ceremony of Shanghai Institute of Visual Arts (SIVA), sending his warmest congratulations to more than 1,000 new students.
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On June 28, 2017, the annual degree show was held in Detao Shanghai Center. It was presented by ISIB students from the first three grades in Brand Strategy and
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June 2017, ISIB freshmen majoring in Brand Strategy and Management had to research and present their studies about which Chinese companies stand for innovation
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On May 1, 2017, the finals took place at Said Business School. On behalf of Detao Academy, ISIB year 3 student Ben Zhang, the youngest attendee at the final challenge
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The Power Station of Art received the forth ITALK on May 2, 2017. Led by Prof. Florin, all the students majoring in brand strategy and management
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From this semester, the ISIB public account was formally handed over to the ISIB students for self-operation.
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On the afternoon of April 26th, 2017, the third ITALK event - organized by the Institute of Swiss International Branding - was held at the Detao Masters Academy, Shanghai.
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On the afternoon of March 15th, 2017, the Global Challenge Qualifier in the China division was successfully held at the center building of the Detao Master.
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Mr. Laurent Megret was invited for ITALK speech, the China Board Director of Volevatch in Paris, March 1st 2017.
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Dorothy Dittler-Kohl, co-owner of Dittler Consulting is invited by Prof.Florin Baerisyl to launch Corporate Society Responsibility intensive workshop for ISIB students.
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ITALK - the new platform to match Brand Strategy Management students with business professionals - was launched at DeTao Academy, November 5th 2016.
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Students from ISIB accomplished the redesign of noseclip product and launched the new U-clip product on 18 May, 2016
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Chris prepares for the class inspiring questions and activities: what does a brand leader look like? How to innovate and develop new products? What market are we in?
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Time for ISIB official mobile website to show up, try it on Your Smart Phone!
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Big-time works of three students from BSM stood out from a wealth of candidates, to participate the exhibition in DIT campus.
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Twenty students. Three visits. One goal: get a comprehensive understanding of branding.
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The investigation report on Century-old Chinese Brand is on the show! Vice presidents of SIVA present themselves in the hall, sharing remarkable opinions on this meaningful program.
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M50 is a symbolic "Innovation Zone" in Shanghai. To combine theory and practice and to broaden our students' horizons...
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Pack your bag, travel in a foreign country and appreciate different culture and customs.Experienced traveler Reggie from Studio Baeriswyl was invited to share his journey.
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In the class of Marketing and Brand Strategy, each student group presented their thoughts on "can McCafe beat Starbucks?", based on the survey results they have conducted.
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Well performed at SIVA welcome party. The "CCTV News" language program has been well received by the audience.
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First day at University (Sept 2014), our students were excited to talk to the master! They all deserve a big compliment after a tough 2 day's assessment to attend first semester at ISIB.
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The DeTao-ISIB International Education Exchange Seminar between Switzerland and China was held at the studio of Professor Florin Baeriswyl...
About ISIB
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Led by Prof. Florin Baeriswyl, the Institute of Swiss International Branding (ISIB) is a brand education institute with the objective to provide a 4-year undergraduate degree to teach advanced concepts of brand strategy and management in China. The ISIB combines advanced methodologies and case studies, global brand experience and hands-on application knowledge to nurture talents in the industry. Students not only acquire knowledge, but also obtain know-how and experience through real business cases.
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Industry related case projects are the most valuable compulsory modules of the whole curriculum, which reflects ISIB's core teaching philosophy - the Swiss dual system of education where every technique, concept, and theory learned in class is trained and tested in a real-world setup. The project will then be further discussed and evolved by students in depth. Students will be able to have a better understanding of how branding is implemented in different industries and applications.
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Most of our teachers have an international background, and related work experience. They can well convey knowledge and learning experience to students, and will guide students step-by-step into the branding world with inspiration and creativities to inspire them in a creative way. Practitioners from internationally famous domestic branding companies will be invited as guest teachers to broaden students' knowledge horizons.
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For companies, ISIB provides an interesting platform to access
- Selected new talents
- Branding platform
- Cooperation on a professional level
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Swiss Dual Education System: An educational system integrating enterprises and institutes as well as practice and theory, with the goal of enhancing the graduates'competitiveness.
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Combination of basic and advanced knowledge: Combining the courses at bachelor and master degree levels with cutting edge knowledge.
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Multi-industrial Case Studies: Building practical know-how through complete brand-building process studies as well as gaining hands-on experience of trials and errors.
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No gap between internship and workplace: Great opportunities for students to practice their branding knowledge by working with top European brand enterprises.
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Experience through expertise of global masters in other industries: Cooperation with institutes founded by other industrial masters in the world, enabling our graduates to become comprehensive brand elites.
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College graduates this year will be more than 7,270,000 and employment pressure of college graduates is further increasing, so this year is also called "the most difficult year to find a job".
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How China enterprises walk out of predicament to survive and further develop moving towards the world is becoming extremely essential. Focusing on product and sales and market is no longer compatible. Instead, the value of enterprise brand shall be the key. For example, the value of Coca-Cola's brand in the market cap is about 750 million which is about 75%. Therefore, brand strategy and management for enterprises' sur- vival and long-term development is extremely significant.
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Our course focuses on case-study teaching, inviting entrepreneurs at home and aboard into the classroom, and face-to-face talking with students regarding the enterprise sur-vival status and market demand of branding professions, and making communication opportunities with enterprises from European industry which makes up the blank in the fields of both education and market in China. Our graduates will be brand professionals who can join industry and market immediately with an international vision.
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Florin Baeriswyl (Swiss Native)
● Founder of 'dai'
● Detao Master of Brand Strategy
● Professor of Shanghai Institute of Visual Arts(SIVA)
● Founder of Institute of Swiss International Brand(ISIB)
● Deputy- Dean of China Industrial Design Association(CIDA) Detao Masters Academy Investment Group (DTMA) Innovation Institute
● Founder of Institute of Swiss International Brand(ISIB)
● Founder of ITALK
● Swiss representative of World Industrial Design Conference(WIDC)
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Florin Baeriswyl is Professor for Brand Strategy and Design at DeTao Master Academy and SIVA (Shanghai Institute of Visual Art), he founded dai - a Swiss design and brand consultancy in 1987. From his creative background, Florin Baeriswyl is able to provide a holistic view of brands and it's insight rooted potential of innovation. From strategic positioning to implementation, he creates integrated experiences that translates the real brand value. Prof. Baeriswyl has consulted clients as diverse as Nestlé, Swissair, USM, Red Bull, Deutsche Bank, Badrutt's Palace St. Moritz, Shanghai City, Zhejiang Province, etc.. to strengthen their brand propositions. His work has been recognized with multiple international awards like Red Dot, IF and Good Design.
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In recognition of his outstanding abilities, he was invited to join the DeTao Group in 2012 as a Master in Brand Strategy, becoming the only Swiss professor amongst a group of masters hailing from across the globe. He created the curriculum for one of the first Bachelor Degree in Brand Strategy and Management, certified by the Chinese Ministry of Education and build up the 'ITALK platform' to connect students with the industry.
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Awards:
● Red Dot Design Award (2010) & Good Design Award (2009):
Natural-Sky for ZUMTOBEL, an innovative new lighting range● Red Dot Award 'Best of the Best'(2008):
Arwa Twin Flex, an innovative design strategy for a new product line● The Chicago Athenaeum's Good Design Award(2006):
Vertigo, naming、 brand strategy and design● Graphic Design Prize, Meran International Wine Festival(2004):
Brand strategy and visual identity for an Italian vinery in Toscani● International Design Yearbook(2001、1990/91):
Work publications● iF Product Design Award(2000):
Innovation design and positioning for USM Haller Systems
Diploma
To obtain qualification, students are required to complete the internship and thesis as well as all required credits.
Internship
Internships enhance the students' professional competence, allow them to apply their knowledge and skills as well as expand their business contacts with a view to reach employment. Through our expansive network of industries, students are offered the opportunity to join top international brand enterprises for 3 to 6 months.
Bachelor Thesis
The Bachelor thesis will be a well-defined real business branding project: Students are required to apply all knowledge and skills obtained in the courses in order to accomplish it independently and creatively. The thesis can be carried out either within the institute under supervision or in the industry combined with an internship.
Credentials
SIVA-DeTao Advanced Class, which was jointly created by Shanghai Institute of Visual Arts (SIVA) and De Tao, ISIB designed and launched a four-year bachelor program (Brand Strategy and Management). Students will obtain a bachelor qualification issued and recognized by the Chinese Ministry of Education.
Our Teachers
Beryl Zou
Reading for her AEMBA (Branding Strategy for Business Development Major) at Kedge Business School. Completed her Bachelor at Auckland University of Technology in New Zealand, Program Coordinator of "SIVA •DeTao" Class for Brand Strategy and Management.
Matthew Stedman
University of York (BA in English Literature), University of Sheffield (MA in China Studies). Lectured in English Language and Commerce at Beijing Foreign Studies University, Tsinghua University, etc. Ran two businesses in the UK. Consulted on brand identity and messaging for an Award Winning Local Food Service / App in Wales. Has written regular articles on business and branding, with a particular interest in the maturation of China's tea industry. Teaching/research area: International Branding, Business Ethics, the Food and Drinks Market, etc
Xiaofang Shen
Zhejiang Industrial and Commercial University, Master of Tourism Management. Collaborated in composition of the book of
Janlie Hu
Bachelor of Management. Practiced 6 years in the Marketing Departments of well-known listed companies, including President-Starbucks, Energize (China), Tesiro jewelry, etc. Accumulated a wealth of experience in new product launches, brand strategy, project management.Lectures in: Project Management.
Michael Thomas
St. John's University (Minnesota, USA), Business Management and Entrepreneurship. Over 9 years of experience in Marketing, Business Development and Sales across a variety of industries. Extensive teaching experience with Management, Corporate, and Business English training.
Jenny Min
Jie (Jenny) Min, MA in Design Management, University of Birmingham City. Research: Advertising Planning and Design, Design Management, Brand Strategy, Enterprise Innovation. Main Teaching: "Advertising Creative and Planning", "Brand Image Design", "Design Management", "Cross Media Communication", "Design and Copyrighting", etc.
Kede Qin
Mr. Kede Qin, Phd, associate professor, Main courses: Enterprise management, human resources management, introduction to sociology, world economy, regional economics course.
Weihui (David) Dai
Professor at Fudan University's School of Management. Senior Member of the China Computer Society. Senior Member of the China Society of Technical Economics. Member of the Experts Committee of Shanghai Brand Development Center. Ph.D. in Biomedical Engineering. Post-Doctoral Research Fellow in Management Science and Engineering. Research area: Brand Strategy and Management, e-Business and Internet Marketing, Data Mining and Business Intelligence, Social Neuroscience and Affective Computing.
Cui Feng
Guizhong College of Finance and Economics, a member of the 085 Project
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BSM2020×Co-Branding
On March 15, BSM 2020 students showed co-branding cases in New Product Design class".
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BSM2018×dōTERRA
On January 4th 2021, BSM2018 students gave impressive marketing solutions to "2021 dōTERRA 6·6 Essential Oil Festival".
-
BSM2018×INHANA
BSM2018 students cooperated with Inhana on creative marketing plans.
-
BSM2019×Is Blossoming
School-enterprise cooperation project was conducted by Is Blossoming and BSM2019 students at the "Customer Behavior" class
-
Memories Museum
On December 16th, the time-limited Memories Museum opened by BSM2018 students on the 7th floor of DeTao Building.
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Doraemon Film Watching
On December 16th, BSM2018 students held a theme film watching event.
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Batik Experience
On December 7th, BSM2018 students joined hands with Guizhou Fuyuan Batik Art Co., Ltd. to hold a batik experience event.
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Urban Laws
On December 11th 2020, the Urban Laws Event was held in DeTao building.
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BSM2018×dōTERRA
On December 9th 2020, BSM2018 students joined hands with dōTERRA to hold an essential oil salon.
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WIDC Online Speech
Prof. Florin Baeriswyl delivered online speech themed "Innovative Design Thinking".
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Brands in Pandemic
Prof. Florin Baeriswyl writes in an essay for finews.first talking about new role of brand in pandemic.
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Online Leadership Projects
Projects of Personnel Management and Leadership were conducted successfully online.
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The Fall of Luckin Coffee
Prof. Florin Baeriswyl recommended an article to students to understand core value of brand.
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ISIB Online Oral Defense
BSM2016 students had a successful online oral defense during pandemic which is also the first online oral defense for ISIB students.
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POP UP SHOP
Brand Strategy and Management (BSM) students cooperated with Fashion, Knitting, Sports (FAD) students successfully holding the POP UP SHOP.
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ISIB Compassion In Action
On Nov 22nd, 2019, year 3 students of BSM went to "Shanghai Baby Home" demonstrating ISIB's corporate social responsibility.
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A Tour to YRDICI Expo
On Nov 22nd 2019, year 1 students visited 2019 Yangtze River Delta International Cultural Industries Expo.
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The Ciwei Campus OTD in SIVA
On Nov 20th 2019, The Ciwei Campus OTD invited two guests to delivered great speeches to students.
-
The Eighth ITALK Event
On Oct 30th, 2019, the 8th ITALK organised by the Institute of Swiss International Branding-was held at the Detao Masters Academy, Shanghai.
-
BSM Students Took a Brand Tour
On Sep 21 2019, freshman of BSM took a one-day tour to visit "Vision & Virtuosity", the exhibition held by Tiffany & Co., Mercedes me Store and Patek Philippe Masion.
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Students at Innovation Achievements Exhibition
On 21st September, ISIB Students Participated the 6th Innovation and Entrepreneurship Achievements Exhibition of College Students.
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BSM Students Won Prices at the 7th CUSPRPC 2019
SIVA•DeTao Master Advanced Class from ISIB 'Institute of Swiss International Branding' won several awards and were honorably mentioned.
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'Enterprise Management' Interviewed Prof. Baeriswyl
Prof. Florin Baeriswyl, DeTao Master in Brand Strategy was interviewed by Enterprise Management before his speech at the '2019 Her Village International Forum’ invited by Lan Yang
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BSM Students Won Prizes at NAADC
BSM students won the 11th National Advertising Art Design Competition for College Students.
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New Product Development | Surprise With Ingenuity
Students from the course "new products development" represented their works as a gift to the 2019 graduates.
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Take A Glimpse of Branding: Branding Workshop in Tianyuan
On July 2nd , Davide Pizzitola in SIVA-Detao Master Advanced Class delivered a branding workshop to teachers in Tianyuan senior high school.
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ISIB 2019 Graduation Project Collection
For the 2019 graduates, as part of the graduation project, they were required to conduct interviews and have internships to get first hand information and …
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2019 ISIB Degree Show
On June 26th 2019, the 4th ISIB Degree presentation was held in Shanghai DeTao Center at SIVA campus.
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Prof. Florin Baeriswyl To Graduates 2019
Prof. Florin Baeriswyl gave his best wishes for Graduates 2019: Everybody of you is a true personality and own brand. Enjoy life, all the best!
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Happy Hour of BSM 2017
On 21st June, 2017 BSM students launched a team-building event and gathered in the school playgrounds to have the exciting carnival.
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Deputy Mayor of Shanghai Visited Studio Baeriswyl
On 16th May 2019. Chen Qun, deputy mayor of Shanghai, was at DeTao Master Academy and he made a special visit to Studio Baeriswyl.
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Explore CSR and USR | Branding Workshop
ISIB, invited Dorothy Kohl, a Swiss Marketing Expert, to deliver a 4-day intensive and top-level workshop.
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2019 Graduate’s Presents Thesis in Brand Strategy & Management
On May 9th, the oral defense of 2019 graduates in SIVA Detao Master Advanced Class Brand Strategy and Management was held in SIVA University Songjiang/Shanghai.
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Be a Business Negotiator!
On 23rd April 2019, a Business Negotiation Simulation was held for the 2016 class students in ISIB.
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Master Florin Baeriswyl in Peking University: Why Branding
On March 29th, “Why Branding” opening speech of series "Dialogue with World Innovation Masters" was held by Florin Baeriswyl, DeTao Master of Brand Strategy.
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The 7th ITALK: User Experience and its Relevance to Branding
On March 27th, The 7th ITALK was held in Shanghai Institute of Visual Arts (SIVA)'s 'Big Eye' theatre, with over 500 people in the audience.
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“BRAND” new restaurant in Shanghai
Florin Baeriswyl is the creator of the first bachelor’s curriculum for Brand Strategy & Management in Shanghai at SIVA/De Tao Masters Academy.
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ISIB Sophomores Scoop National Advertising Awards
The National Advertising Art Design Competition for College Students (NAADCFCS) is a competition hotly contested by students from all over China.
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“African fashion and music” brand communication workshop
ISIB arranges expert workshop with various themes every semester for the students majoring in brand strategy and management to enrich their...
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ISIB X Artificial Intelligence System X Future Business Concept
In this semester, ISIB 2017-Intake students finished an eight-week practical project: doing market research and branding for WE-tea Unmanned Tea Shop...
-
You are the only "China Green"
Even near the end of our Design and Brand History course, we BSM freshers are still accelerating the pace of our learning. That's why, under the impetus...
-
Feeling the creation of art, spreading the spirit of culture
On the last day of November 2018. invited by the ISIB teacher of Brand History, the general manager of Shanghai Yuehu Park-Ms.Michelle Lai made a lecture...
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ISIB Studies the "Rise Buddy" Snack Brand
Divided into 7 groups, ISIB's 2016-intake students reported their “Rise Buddy Brand Positioning Plan” to Professor Florin Baeriswyl and the Brand Manager...
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What would an ISIB 'iPhone' look like?
Students who enrolled in 2017 to become Tim Cook, Jonny Ive, et al. Their task – using cardboard, transparent plastic and their imaginations – was to design...
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DIVING INTO THE ART AND BRAND
With the upcoming midterm, our Business English teacher Beryl asked us to take one step further from the brand to conduct professional introduction and speech...
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From YI-CLOSET to Swiss Dual System educational methods
Nowadays, as the sharing economy is constantly encouraged and recognized by the government, sharing apparel is also under the spotlight. Some brands in this...
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ISIB Brand Tour - SHANGXIA, HERMES and PRADA
On September 26th, 2018, led by Janlie, teacher of Design and Branding History for the freshmen, they came to Huangpu District to visit the SHANGXIA store...
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New Course, New Thinking
Jasamine is well-experienced in brand creation and visual communication as well as breaking stereotypes with creativity.
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Branding Expert Puts His Stamp on Shanghai
Swiss branding expert Florin Baeriswyl spends a third of his time in Shanghai with students at Shanghai Institute of Visual Arts.
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Perceive the World and Create a Brand - ISIB Degree Show 2017-2018
On 22,June, ISIB degree show was launched at Detao Knowledge Capital Salon.
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SIVA-DeTao Graduates Take Masterful Strides into the World
The talents of the program will be highly sought after not only in China but on the international stage.
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Cofunding the Right Way
In May 2018, year 2 and year 3 students from ISIB successively performed a workshop about team building in DeTao.
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ITALK and PwC Join Hands to Cultivate Young Strategists
DeTao and PwC are joining together to cultivate young strategists as the sixth ITALK, an international speech event initiated by Prof. Florin Baeriswyl...
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DeTao Master and Young Strategist Decode Branding at CBEF
Swiss brand strategist and DeTao Brand Strategy & Design Master Florin Baeriswyl shared his insights in brand strategies at the fourth China Brand Economy Forum,
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The 1st ISIB Dissertation Defense ended successfully
2 May 2018, ISIB operated their first dissertation defense. The defense board member included Master Baeriswyl, President Yu Zhenwei...
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Skite Trade Festival Review
Early in May, Prof. Baeriswyl attended to the ISIB lecture of year 2 and listened to the students' feedback speech about the campus trade fair.
-
ISIB Icon Design
Early in this April, Prof. Baeriswyl was invited to New Product Development course and reviewed ISIB icon design presentation by year one students.
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Brand Design Workshop in Shanghai Tianyuan Senior High School
The Art and Design Workshop that organized by DeTao Masters Academy and Shanghai Tianyuan Senior High School was started on 15th April.
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Reaching into the Roots of Branding
Would you be surprised if your teacher arrived in your classroom carrying a bag full of carrots?
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ISIB Juniors Made A Midterm Report of Project Management Course
On November 16th, the junior students made a presentation to Prof. Baeriswyl about what they've learned from the course taught by Janlie, ISIB teacher.
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Review | Social Branding Workshop Comes to A Successful End
On the afternoon of Novermber 15th, ISIB junior students successfully held a workshop on their own for the first time from inviting guests to arranging the event site.
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Semiology in ISIB
On13th, November, the sophomore from Institute of Swiss International Branding(ISIB) started their first semiology course，the professor is Ilaria Niccoli from Italy.
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"Branding a product" VS. "Branding a service"
On October 25th, the 5th ITALK was held at Detao Shanghai Center. Diana Chou, founder and chairman of Dragon General Aviation Group Limited, was invited to deliver a speech.
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Enjoy the beauty of branding
ISIB had a great cooperation with Shanghai Business School, providing their juniors majoring in Visual Communication Design with international courses.
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ISIB Students Won An Award of Brilliance Auto Competition
Ding Qiuyu, Chen Kewen, and Lin Zhiwei, participated in the final of the First College Maker Design Competition of Brilliance Auto at Guanghua School of Management in Peking University.
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Professor Florin Baeriswyl Speaks at 2017 SIVA Opening Ceremony
DeTao Brand Strategy and Design Master Prof. Florin Baeriswyl attended the 2017 School Opening Ceremony of Shanghai Institute of Visual Arts (SIVA)
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Annual ISIB Degree Show
On June 28, 2017, the annual degree show was held in Detao Shanghai Center. It was presented by ISIB students from the first three grades in Brand Strategy and ...
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Innovation Made in China
June 2017, ISIB freshmen majoring in Brand Strategy and Management had to research and present their studies about which Chinese companies stand for...
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ISIB Student Qualifies for the Final Global Challenge Event
On May 1, 2017, the finals took place at Said Business School. On behalf of Detao Academy, ISIB year 3 student Ben Zhang, the youngest attendee at the final...
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What Makes a Museum Loved and Supported-The Fourth...
The Power Station of Art received the forth ITALK on May 2, 2017. Led by Prof. Florin, all the students majoring in brand strategy and management of the Institute ...
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Introduce the members of editorial group of ISIB...
From this semester, the ISIB public account was formally handed over to the ISIB students for self-operation. Many of the students have actively signed up ...
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Brand Your Future-The Third ITALK Event
On the afternoon of April 26th, 2017, the third ITALK event - organized by the Institute of Swiss International Branding - was held at the Detao Masters Academy...
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Detao Master Hosted the Global Challenge Qualifier
On the afternoon of March 15th, 2017, the Global Challenge Qualifier in the China division was successfully held at the center building of the Detao Master.
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Brand Your Future-The Second ITALK Event
Mr. Laurent Megret was invited for ITALK speech, the China Board Director of Volevatch in Paris, March 1st 2017.
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Corporate Social Responsibility Workshop
Dorothy Dittler-Kohl, co-owner of Dittler Consulting is invited by Prof.Florin Baerisyl to launch Corporate Society Responsibility intensive workshop for ISIB students.
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Brand Your Future—Launch of ITALK
ITALK - the new platform to match Brand Strategy Management students with business professionals - was launched at DeTao Academy, November 5th 2016.
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ISIB Degree Show 2016
Students from ISIB accomplished the redesign of noseclip product and launched the new U-clip product on 18 May, 2016
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Chris Wood Brings Pickles from
London to the Intensive CourseChris prepares for the class inspiring questions and activities: what does a brand leader look like? How to innovate and develop new products...
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Try ISIB Website
on Your Smart Phone!Time for ISIB official mobile website to show up, try it on Your Smart Phone!
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ISIB Students' Works Stand Out
in Dublin Institute of TechnologyBig-time works of three students from BSM stood out from a wealth of candidates, to participate the exhibition in DIT campus.
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Field Trip to
Shangxia, Shiatzy Chen and MCMTwenty students. Three visits. One goal: get a comprehensive understanding of branding.
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Big-time
Investigation ReportThe investigation report on Century-old Chinese Brand is on the show! Vice presidents of SIVA present themselves in the hall, sharing remarkable...
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A fieldtrip
to M50M50 stands for the location of Innovation Zone. Comebine theory and practice to broaden our students' horizons, at M50 the students learned about ...
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Let's
travel!Pack your bag, travel in a foreign country and appreciate different culture and customs. Experienced traveler Reggie from Studio Baeriswyl was invited to...
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Can McCafe
beat Starbucks?As part of Marketing and Brand Strategy module introduction, each student group had to argue "can McCafe beat Starbucks?" based on todays...
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ISIB students'
performanceWell performed at SIVA welcome party. The "CCTV News" language program has been well received in the audience
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Welcome our
brand new students!First day at University (Sept 2014), our students were excited to talked to the master! They all deserve a big compliment after a tough 2 day's assessment...
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International Education
Exchange SeminarThe DeTao–ISIB International Education Exchange Seminar between Switzerland and China was held at the studio of Professor Florin Baeriswyl...
Interested in ISIB?
Come and visit us!
We are located in Songjiang, Shanghai, China
Contact Info
Shanghai Institute of Visual Arts
#2200, Wenxiang Road
DTMA CCIC Bldg
Shanghai, China 201600
Click to see mapphone
+86 (21) 3701 6333-3502
fax
+86 (21) 3701 6999
Write Us
By car:
For direct access to Detao, enter the campus at the North Gate,Wenhui Road #699. For a scenic drive through campus, enter from the main gate at Wenxiang Road #2200. Please tell security you are visiting Detao. On campus, all spots are available for parking.
By subway:
Walk 10 meters from Songjiang University Town to Songjiang Terminal Center Station ,take Songjiang Road 18 or Songxing B Line and get off at Longyuan Road Wenhui Road,walk to Shanghai Institute of Viasual Arts.
ISIB is committed to educate the students within a context of their future professional life.
Request for Application
A copy of Gaokao (national exam) result
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A short self-introduction video in English (max 1 minute, Format: .m4v, .mp4, .mov;) which must include:
a) Short self-introduction in English
b) What do you do best
c) What do you like most
d) Motivation for applying to our program
The video must be less than 100MB. Please upload the video to Baidu Cloud,
and send the download link to bsm@detaoma.com
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