BSM2019×Is Blossoming

This semester, we conducted a school-enterprise cooperation project. The enterprise is called “Is Blossoming”, and this project was the work of BSM’s Year 2 students, part of their requirement for the "Customer Behavior" class. With knowledge learned in the prior lessons, students were able to gain insight into the needs of this company’s consumers and provide products and marketing solutions for them.

Students were divided into five groups, each conducting in-depth research and focusing on a different topic. The students undertook preliminary research and customer interviews, then reviewing business contacts, store renovations, event planning, online operations, and user feedback collection initiatives. They employed their knowledge in carrying out marketing activities in the flower shop, hoping to help "Is blossoming" rise from second place to first place on the Dianping online sales platform.

In this school-enterprise cooperation project, each team devoted “120%” AndStudents will be able to apply knowledge this in future practical scenarios - as long as they continue taking customers’ needs as their own needs, customers’ problems as their own problems.

BSM students would sincerely like to thank the brand owner of "Is Blossoming" for this surprisingly delightful cooperation.

Please see the video: https://v.qq.com/x/page/e3226yfvhk0.html