WIDC Online Speech

The 2020 World Industrial Design Conference (WIDC) was held in Yantai, Shandong province, from Nov. 25-29. The event was attended by design associations, enterprises and universities from more than 40 countries, sharing their insights into the latest industrial design trends. 

The five-day event featured 100 sub-venues around the world via both online and offline channels. International experts and professionals were invited to participate in this event, and they contributed in various ways. Professor Florin Baeriswyl, DeTao Master of Brand Strategy, was also invited to give a virtual keynote speech on the theme of the "Innovative Design Thinking".

As he mentioned in his speech, "A design thinking mindset is not problem-focused, but instead solution-focused and action-oriented; it involves both analysis and imagination which also considers how a viable business strategy can lead to increased customer value and market opportunity."

Please see the video: https://v.qq.com/x/page/a3226qo19bz.html