ISIB Brand Tour - Tiffany , Mecerdes-Benz and Patek Philippe

Students of BSM of SIVA-Detao gained a valuable opportunity to learn about world-known brands in-depth in this golden autumn. On Sep.21 2019, freshman of BSM took a one-day tour to visit several international brands led by Janlie Hu,the teacher of Design and Brand History. They started from"Vision&Virtuosity", the exhibition held by Tiffany & Co., then Mercedes me Store and Patek Philippe Masion as the last stop, which provided students with an incredible chance to know about profound background and history of these brands.

TIFFANY&Co.
"Vision& Virtuosity" held by Tiffany & Co., is to celebrate 180 years of artistry and innovation at Tiffany. The exhibition took us to explore the innovative thoughts,incredible design and profound inheritance through 6 sections which are Blue Is the Color of Dreams,The World of Tiffany, The Tiffany BlueBook,Tiffany Love,Breakfast at Tiffany's, Diamonds: Miracles of Nature as well as more than 300 masterpieces that have lasted 180 years.

Students were like being transported to the Tiffany flagship store on Fifth Avenue in New York at the moment they arrived at the exhibition. From exterior to windows inside, every corner of the exhibition hall are trying to restore its flagship store, which presents the innovation and sincerity of Tiffany & Co. Each masterpiece is a bridge through time and space, which not only presents the evolution of the jewelry cutting, but also carries the inheritance and development of the brand.Moreover, masterwork "the Tiffany Diamond" led us to ponder over the deep meaning what a work can give to the brand. After listening to meticulous introduction from the commentator and appreciation of each work,we are aware of core culture of Tiffany and also have deeper love and respect for it.

Mercedesme Store
Our next stop is Mercedes me Store. Mercedes me Store is set in 1,200 square meters of land combining food, retail, car display and test drive is regarded as a landmark of Shanghai. Here you can learn about culture and history of Mercedes-Benz, enjoy thoughtful service and experience the brand concept which is "The best for me".

In Mercedesme Store, students had an in-depth experience on trial project in which they felt the superior performance of the Mercedes limited vehicle model in a veryfast speed. Besides the experience, they also realized the importance of products innovation through elaborately arranged trail routine and car music.As a Chinese restaurant opened in the experience center, Si Fang San Chuan has attracted our students’ attention. The refined and elegant decoration of the restaurant has been integrated into the design of automobile element. the oilpainting which is redraw according to the history of Mercedes was hanging on the wall. The cuisine combined Guangdong Cuisine techniques with Yunnan,Guizhou, Sichuan, Chongqing food materials. After the visit of the restaurant,we felt the meaning of "walk four directions, cross three rivers, keep exploring and discovering" and be amazed by the ingenuity of Mercedes me.

Patek Philippe
The last stop we came to Patek Philippe Shanghai mansion. The staff showed us the historic building which was the residence of the British consulate general in Shanghai, and explained the history and culture of Patek Philippe in detail. As the only remaining independent watchmaker in Switzerland, Patek Philippe insisted on its own research and development and production, is willing to spend ten years to cultivate a watchmaker's ingenuity spirit which impressed our students a lot. Through the introduction of PR manager Helen, we have fully felt the innovation and inheritance of Patek Philippe and understood the core of Patek Philippe's enduring brand spirit.

One day tour is short, yet it’s not only a uniquestart to brand learning for freshman year students but also a chance to think independently in practice and observation. I firmly believe that every student has gained a more intuitive and comprehensive view of those world-known brands and will devote themselves into following study with great passion and efforts.