BSM Students Won Prices at the 7th China University Students PR Plan Contest 2019

SIVA·DeTao Master Advanced Class from ISIB 'Institute of Swiss International Branding' won several awards and were honorably mentioned.

The prestigious contest is organized by the China International Public Relations Associations (CIPRA) and is known as one of the highest level PR contest in China. Over 1100 students participated from all over China. In total 58 projects got a Gold Award and 96 a Silver Award.

Each team had to create a public relation PR action plan for one of the four given companies which are:
• Ausnutria Dairy Corporation Ltd
• JALA Group
• Perfect World Entertainment
• Yunnan Biayao Group

Sliver Award
Project name: 'One Single Toothpaste, Different Taste of Life' PR action plan for Yunnan Biayao Group
Students: Hezal Qu, Cheryl Chen, Doris Liu, Fancy Fan

Honorable Mentioned
Project name: 'My Mother in Winter Olympic Game' PR action plan for Ausnutria.
Students: Herman Liu, Amy Cai, Sally Cao, Lainey Tang, Stella Wang

Honorable Mentioned
Project name:'The Producer of Perfect Game—A Reality Show of Game' PR action plan for Perfect World Entertainment.
Students: Jess Ding, Isaac Jing, Peter Sun, Sam Xu