BSM Students Won Prizes at National Advertising Art Design Competition

BSM students won the 11th National Advertising Art Design Competition for College Students.

BSM students won the 11th National Advertising Art Design Competition For College Students. With fierce competition with students from over 1400 universities, BSM 2018 students Ching Huang and Petal Shen won the third prize. Two works of Jody Guo were granded the second prize.

Ching Huang
WHY NOT
Given by the theme of the competition, I did not use the classic stype but a more trending and fashion style to attract more the young.

Petal Shen
Less Hair, Better You
Using the hairless cat to reveal the idea that "hairless is better" to attract more audience to buy Veet, a hair removal cream brand.

Jody Guo-Work One
Responsibility
The rapid development of the Internet and media has brought a lot of convenience to our life, and the flow of information is also very fast. However, many people on the Internet platform start to blame, spread rumors and even deliberately smear. I used the keyboard and knife are combined to express the sharp and pain behind the seemingly plain speech, and also to express the alarm and stinging pain of irresponsible behavior of language.

Jody Guo-Work Two
Durex Enduring series
Durex Enduring series focus on the persistence delivering the purpose of "LOVE Forever".

Frequent chatting is one of the most common behaviors in a relationship. The mobile phone is always on your hand, and the battery is always full to be here once your lover need you.

Maybe when you were a student, you had a sports event, giving water to each other and cheering for each otehr leave you a special memory. Combining the shape of runway and condom, through the final sprint of long-distance running, to highlight the courage in love is the main idea of my work. It is also an interpretation of the series of products, letting him become the exclusive champion in your heart.