ISIB 2019 Graduation Project Collection

Led by Prof. Florin Baeriswyl, ISIB is a brand education institute whose objective is to provide “Executive Branding Training” as well as to teach advanced concepts.

ISIB focuses on hands-on, project-based learning and educational methods to develop and support future talents in brand strategy and management, which can be perfectly shown not only in daily class, but also in students’ graduation projects.

For the 2019 graduates, as part of their graduation project, they were required to conduct interviews and have internships to get first hand information and then offer brand solutions for specific brands or even create a new brand by themselves.

By June 20th, 95.8% of graduates were employed and six students received offers from Loughborough University, University of the Arts London, New York University, etc.

Article link: https://mp.weixin.qq.com/s/V4VLYvVrNEuShVEqE775cA