Prof. Florin Baeriswyl to Graduates 2019

Dear students - now graduates, what an emotional moment!
Graduating university is an important step in your life, hook up your wings and fly!

The last four years were marked by ‘learn improve adapt’ as part of a unique ’brand new’ bachelor - ‘Brand Strategy and Management’.
Your class is the 2nd graduation.
You learned how to build a brand-strategy, to provide brand guidelines, to create brand value by management - tools you can apply in many different professional fields.

It was a great pleasure to have you in our major.
Now it’s time for me to say bye bye, wishing you only the best and hope our ways will cross at some point again.

Video link: https://mp.weixin.qq.com/s/tqA0N4p7Pem3TCtUXFxK9A