Brand up your future! 2019 Graduate’s Presents Thesis in Brand Strategy & Management

On May 9th, the oral defense of 2019 graduates in SIVA Detao Master Advanced Class Brand Strategy and Management was held in SIVA University Songjiang/Shanghai.

The jury was directed by Professor Florin Baeriswyl head of ISIB (Institute of Swiss International Branding); Rae Wu, deputy manager of DETAO Master Academy; Diana Chou, founder and chairman of Dragon General Aviation Group Limited; Dorothy Kohl Head of KOHL Marketing Strategies; Erik Barnes Senior Manager of You Plus PwC, and Liu Yi, dean of CCCIM - School of Culture Creative Industries Management at SIVA Songjiang.

The one-day oral defense includes presentation of student’s work, Q&A and scoring session.

For the 22 graduates, this is a fantastic opportunity to summarize what they have learnt in class and be well-prepared for further journey outside university. The thesis’ topics cover a wide range, from e.g. “Time management APP” to “Branding building of museum culture creative products”. Students apply the branding strategies into a business context based on the 4 years program as well as internship experience. The jury committee was rated the presentation as impressive and challenged the student in the Q&A – the feedback of the international jury members was very positive.