Be a Business Negotiator!

On 23rd April 2019, a Business Negotiation Simulation was held for the 2016 class students in ISIB (Institute of Swiss International Branding) as a practice for business negotiation course.

As a top-level brand education institute, ISIB applies an educational system integrating practice and theory, with the goal of enhancing the graduates’ competitiveness. The Business Negotiation Simulation is a great chance to apply the abstract negotiation skills into real negotiation context.

Business negotiation course in SIVA-Detao Master Advanced Class Brand Strategy and Management aims at developing an understanding of the tactics, strategies, processes and efficient approaches of negotiations. In particular, student will learn how to plan a negotiation and to improve their understanding of relations and interactions among the parties involved.

Students described that the course activity greatly helped them to learn interactive skills as well as the critical thinking, and be better prepared for further study.

Business Negotiation Simulation combined the skills in class with practice in almost real business negotiation context. The business attire and formal negotiation session were more tangible for students to understand and grasp the core of business negotiation and branding.