New Course, New Thinking
At the beginning of this semester, sophomore and junior ISIB students participated in "Creative and Innovative Process" course given by ISIB teacher Jasamine who has cooperated with lots of global corporations including SAP, Samsonite, Nature's Way, Nutiva etc.
Jasamine is well-experienced in brand creation and visual communication as well as breaking stereotypes with creativity. Taking her industrial experience and global insights into the classroom, ISIB aims to combine theoratical knowledge with practical programs to cultivate students' ablility of branding and design.
To inspire student's creativity thinking, Jasamine used 'daily necessities’ as a starting point to invite students to think about which parts of products we use everyday can be improved. Her interaction with students and in-depth explanation helped everyone master Jasamine’s new divergent thinking model.
Jasamine said ‘innovative gene’ is not something that only exists among a small group of talented individuals. This potential is hidden in everyone's mind. As for assignment, students are asked to bring interesting objects and combine their characteristics to make new products. All students did excellent works by groups:
Group 1 : PA-PA CHECK-IN
"We found that all of the things that they brought had one thing in common - which is that they were all in some ways memory-triggers. However, not all the items were easy to store, such as a ticket - which fades easily. So everyone brainstormed again, eventually coming up with the idea of the “PA-PA Check-In” (a kind of bracelet ticket). It has two aspects: as a ticket, it is fashionable and memorable. Additionally, it is easier to preserve than a paper ticket. Moreover, they came up with the idea of using “the door of truth” as a check-in machine, therefore adding fun to the process of ticket checking.”
Group 2 : AI Robot
“The light is everywhere. But how can we make use of it? We hope that we can invent a product that absorbs the light and converts it into electricity, thereby saving and recycling resources. What’s more, we can combine the product with smart home appliances. It can also act as a recording machine or a monitor, and accept the instructions in the app to go to a designated location. Last, we hope that - through measuring the purity of water - this product can tell us about weather conditions in real-time, and help us make plans accordingly, so that we don’t need to worry about the weather changes affecting our travel plans.”
Group 3 : Recycle Machine
“After we shared our items (and also inspired by the news), we came up with a recycling machine. This machine is designed to alleviate plastic pollution and incentivize people to practice environmental care. For example, people who put in the right kind of plastic waste, after hearing a confirmation from the machine, will receive a package of plant seeds in return.”
Group 4: Diving Crystal Ball
“It is a combination of a Christmas decroration lamp and a vase. We used the mirror on the lamp and a transparent glass bottle to make a mysterious bottle. We drew some stars and cut it and pasted it to make a galaxy, therefore adding to the mysterious atmosphere. Then we made two holes helping us make gestures when we present it.”
During Jasamine's class, Master Florin Baeriswyl visited the classroom and played an inspiring game with the students. It was called “using questions to answer questions”.
In DeTao's courses, both questioning and divergent thinking methods are very important. This is not only a tool that enables students to better digest knowledge, but also a skill that will come in handy in the future work.
Editor: ISIB 17-Intake student Catherine
Translator: Cece
