ITALK and PwC Join Hands to Cultivate Young Strategists

DeTao and PwC are joining together to cultivate young strategists as the sixth ITALK, an international speech event initiated by Prof. Florin Baeriswyl to connect students of the major ‘Brand Strategy & Management’ with enterprises took place at PwC’s Innovation Center in Shanghai on May 11, 2018.

Focusing on matching students with brand experts, Friday’s ITALK was joined by DeTao Master of Brand Strategy &Design Prof. Florin Baeriswyl, BYB Visual Merchandising Founder & CEO Giuseppe Univochi, PwC Senior Manager Erik Barnes, as well as over 100 learners from Brand Strategy Management program.

Brand Strategy and Management, or BSM, is the first Swiss dual education program created by Prof. Florin Baeriswyl for DeTao. It combines advanced methodologies and popular industry case projects with the experiences of global brands to cultivate talents in the industry to build up China’s own world-class brands.

As one of 11 undergraduate programs launched by DeTao Masters Academy and Shanghai Institute of Visual Arts, BSM will celebrate its first graduation in June this year. Meanwhile, the opening ceremony of the SIVA•DeTao graduation exhibition will be held on May 25 at the campus in Songjiang.

Youku Video Link:https://v.qq.com/x/page/y0660mipg5h.html