Brand Design Workshop in Shanghai Tianyuan Senior High School

The Art and Design Workshop that organized by DeTao Masters Academy and Shanghai Tianyuan Senior High School was started on 15th April.

“Cultural and Creative Brand Design”, this course was taught by Mr. Pizzitola from Studio Baeriswyl at DeTao Group. Mr. Pizzitola explained the definition of branding, the three elements of building a brand and the factors that are considered when doing design. He distributed the ideas by showing the examples of Apple and Coca-Cola so as to help students to think about that how to design their school’s logo and slogan with showing school’s feature and culture.

This workshop has been internationalized but also kept the features of Chinese education and combined the strengths and features of Shanghai Tianyuan Senior High School.

DeTao International Workshop focuses on the combination of theories, practices and relationship with industries. They hope that to enable their students to get the theoretical knowledge, practical skills and problem-solving skills through a professional and systematic course. Therefore, the students’ comprehensive abilities can be enhanced by improving their vision, pioneering and innovative thinking skills, independent design capabilities and project management capabilities.