Annual ISIB Degree Show

On 28 June, 2017, the annual ISIB degree show was held in Detao's Shanghai Center. It was presented by students from the first three grades of the Brand Strategy and Management program led by Professor Florin Baeriswyl.

For this year, the project theme was creativity and students' own role in creativity. The projects (applied-type research and exchange projects) for the three grades of Brand Strategy Management students were respectively "A Learning Experience", "Water Ionizer Re-Branding" and "Research into Chinese Brands that embody innovation".

They identified target consumers for the specific sector, giving a detailed introduction of their new product in terms of its packaging, the brand emotion it evokes and its pricing, making use of the project development and management knowledge they learned from the course.

All of the projects were presented by video. Please click here to watch them.