Brand Your Future-The Third ITALK Event

On the afternoon of April 26th, 2017, the third ITALK event - organized by the Institute of Swiss International Branding - was held at the Detao Masters Academy, Shanghai. In attendance was Oliver Peters, Senior Technician with Bosch.

Boasting a history of over 130 years, Germany’s Bosch Group remains a market leader in technology and maintenance services. Mr. Peters shared his valuable insights of how branding works on Bosch in the speech and willing to offer internship opportunities to ISIB students in Bosch headquarters.

After Oliver‘s lecture, three student representatives were given the chance to speak for themselves on the progress they have made so far in their studies.

Lainey, freshman, indicated she had learned the importance of teamwork at ISIB. CAFF, sophomore, expressed ISIB teaches him advanced concepts of branding and gives abundant of practices to make him ‘Be Ahead’, Junior student Ben, who is selected to compete in 2017 Global Challenge Contest in Oxford University on behalf of China, summarized his learning from ISIB –‘Step by step’,‘Apply theory to practice’ and ‘Seize chances to display yourself’.

Professor Florin Baeriswyl of ISIB concluded proceedings by conveying his sincere thanks to Mr. Peters. He added, branding is initiated from inside to out. Bosch is a strong brand, he is keen to see ISIB students gain R&D experience at Bosch, which is important for branding.