Brand Your Future-The Second ITALK Event

It was our great honor to have in attendance Mr. Laurent Megret for a ITALK speech, the China Board Director of Volevatch in Paris - the only manufacturer of its kind registered by UNESCO as a Masterpiece of the Oral and Intangible Heritage of Humanity.

Volevatch is a top luxury brand. It is a family owned handmade artisanal designer & manufacturer of fine bathroom fittings and fixtures. Household names: Bill Gates, Hubert de Givenchy, Brad Pitt and many others have commissioned Volevatch pieces. In the speech, Monsieur Megret introduced his sights into Volevatch USPs (unique selling proposition), discussing the facing challenges for the Volevatch and its marketing strategies.

In the second section, students from the 3 years described what they have learnt in the process of their Brand Strategy course and their gains through it. “We study in the real business world, not just in academia”, one freshman noted.

Finally, Prof. Florin Baeriswyl explained that: forthcoming ITALK events will tackle different subjects related to branding. More top experts from various fields will help students adapt their academic know-how to daily situations.