Brand Your Future—Launch of ITALK

ITALK - the new platform to match Brand Strategy Management students with business professionals - was launched at DeTao Academy, November 5th 2016.

The philosophy of Prof. Florin Baeriswyl is that students should learn how to adapt their academic know-how to daily situations.ITALK is a platform for speeches and networking, allowing students and business professionals to get to know each other.It is our great honor to have in attendance SIVA leaders: Gong Xueping, Zhang Zhijing, Yu Zhenwei and Min Jie, as well as DeTao's leaders: Chris Xu, Lansi Jiang, Jenny Yan, Joseph Chan, Simon Lu and Eden Han.

In the first event, Ms.Dorothy Dittler-Kohl gave a speech on CSR and USR ("University Social Responsibility"). She also led a workshop with the students, discussing the relevance of a brand's social responsibility. Anthony Shi — Development Manager of the Artyzen Hospitality Group - introduced his group's national and international hospitality brands. Zitan stands for a top end service. The Citizen M brand homes in on the young travelling target group — a great choice for students and young adults.

Forthcoming ITALK events will tackle entirely different subjects related to branding, and some may be held in a different surroundings.

 

Video Link: https://youtu.be/y9n9DgMRZEA